The Great Courses Plus variations down in UK for first TV campaign

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on famous brands More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive array of online courses open to lifelong learners, with the organization looking to expand into new markets following continued success back home.

As fresh lockdown measures release more hours for individuals to pursue new interests, The Great Courses Plus is touching down with tens and thousands of streaming videos on a huge selection of topics: ranging from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series an enjoyable escape, with esteemed academics readily available to guide users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We are excited to expand our presence in the UK, introducing our streaming product to new customers and making tens and thousands of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected due to their ability to instruct – we are excited for new UK customers to see and study from us.”

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